Core principles

Information is messy — and will always be.

Any claim that information needs to be cleaned, well-organized and well-structured is a nice idea, but except in very simple situations, amounts to wishful thinking. Inconsistencies, redundancies, ambiguities, nuances, multiple interpretations are everywhere. This is a feature, not a bug.

Vision is necessary — and is provided by structure

Structure is not necessarily a given, and can emerge from the actual data, rather than being enforced as a barrier of entry. A vision based on reality enables companies to leverage their assets and pushes them on top of the competition.

Connections are essential — at least as important than data points

Connections are everything. Data is not just of set of things, it's the way data points are interconnected with each other that makes data useful. Missed connections translate in missed opportunities.

Change is bound to happen — nobody can't prevent it

Thinking that things will stay as they are is an illusion, but unfortunately many IT systems force data into rigid systems that are not equipped to survive long-term obsolescence.

Machines are at the service of their users — not the other way around.

Often, people spend a significant amount of their time using tools to perform repetitive and tedious tasks, which could be easily automated, leaving people with the ability to think about why they are doing what they are doing and how to reach the goal they are pursuing. People excel at finding solutions to problems, find new ways of performing their task, and take responsibility.